Sara Leppanen
B.F.A. Communication Design 2025
Parsons School of Design-The New School
New York, NY
My name is Sara Leppanen and I’m a senior B.F.A. Communication Design student at Parsons School of Design.
My work always begins with a concept from which I draw all my visual elements and choices. The initial research process and concept building are the reason I love design. I see design as a puzzle in which each piece connects to create a larger story. I draw inspiration from fine arts, film, photography, and journalism. I think storytelling is a natural part of humanity and I try to do that in my design.
I approach my work with a journalistic mindset in that I’m constantly collecting things that inspire or intrigue me, and I then enjoy finding a story to tell from them. Whether it’s books, websites, posters, magazines, or packaging, I want to find ways to help others discover stories that will inspire them to connect in a creative, intellectual, and critical form to the world around them. I enjoy pushing myself out of my comfort zone stylistically and working on different projects with talented people who inspire me.